Now is the time where most of the people spend most of their time in browsing online on any or many social networking websites such as FB, Twitter, Instagram etc. So it comes without saying that social media has turned out to be the tribune among the online business marketing strategies.
What is Social Media Marketing ?
Social Media marketing is the utility of social networking platforms & websites to promote services and products. Through the process of social media marketing, the service/product website can gain a lot of traffic and buyer's attention eventually.
Advantages of promoting your business using Social Media Marketing ?
Give personalized experience
1.Direct feedbacks from your customers can make your company seem more personable. It is helpful in building a healthy relationship with your customers and maintaining the potentiality of their consumerism.
Increase brand awareness
2.The feedbacks from your active customers which they share on social medias can increase the brand exposure and broaden the customer reach.
More inbound traffic
3.If you couple SMM with SEO, your business site or campaign can gain more inbound traffic which helps you in reaching people outside your loyal customer cycle
Positive impression implies higher conversion rate
4.Sharing images, videos, blog posts or even the posts and comments of your customers can get more viewership to your product/service leaving a positive impression on people's mind. This provides a social proof for the quality of your service that has the potential to increase conversion rate on your existing traffic.
Cost effective marketing tactic
5.SMM can be the most cost efficient marketing strategy ever. Creating a profile on any social media is free of cost and even the paid promotions are of relatively low cost compared to other advertising tactics.